Kumar, S. R. <br/><br/>
Consumer behaviour : the indian context, concepts and cases 

 - 2nd edition.           
 - Noida :  Pearson India Publication,  2024. 
 - 329 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / KUM