Aaker, D. A.  <br/><br/>
Strategic marketing management 

 - 11th edition. 
 - New Delhi :  Wiley,  2023. 
 - 309 
<br/><br/><label>ISBN: </label>9789354243387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / AAK