Sissors, J. Z.  <br/><br/>
Advertising media planning  

 - 7th edition. 
 - Chennai :  McGraw Hill Publication,  2017. 
 - 480 
<br/><br/><label>ISBN: </label>9780071071017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.111  / SIS