TY  - BOOK
AU  - Sheth, J. N
AU  -  Parvatiyar, A.  Uslay, C.
TI  - Marketing theory : evoltion and evaluation of schools of marketing thought
SN  - 9789354641206
U1  - 658.84 
PY  - 2022///
CY  - New Delhi
PB  - Wiley
KW  - Marketing
ER  -