TY  - BOOK
AU  - Kotler, P
AU  -  Armstrong, A.  Agnihotri, P. Y. 
TI  - Principles of marketing 
SN  - 9789352865611
U1  - 658.84 
PY  - 2023///
CY  - Chennai
PB  - Pearson India Publication
KW  - Marketing
ER  -