Kotler, P <br/><br/>
Principles of marketing  

 - 17th edition. 
 - Chennai :  Pearson India Publication,  2023. 
 - 699 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT