Kotler, P.  <br/><br/>
Marketing management  

 - 16th edition. 
 - Chennai :  Pearson India Publication,  2022. 
 - 591 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT