TY  - BOOK
AU  - Wirtz, J. 
AU  -  Lovelock, C.
TI  - Services marketing : people, technology, strategy
SN  - 9781944660598
U1  - 658.8 
PY  - 2023///
CY  - New Jersey
PB  - World Sceintific
KW  - Marketing
ER  -