TY  - BOOK
AU  - Blech, G. E
AU  -  Belch, M. A.  Purani, K.
TI  - Advertising and promotion : an integrated marketing communications perspective 
SN  - 9789354600807
U1  - 659.1 
PY  - 2023///
CY  - Chennai
PB  - McGraw Hill Publication
KW  - Marketing
ER  -