Blech, G. E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective  

 - 12th edition. 
 - Chennai :  McGraw Hill Publication,  2023. 
 - 712 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BLE