TY  - BOOK
AU  - Raju M. S.  
AU  -  Xardel, D.
TI  - Consumer behavior : concepts, applications and cases                                                                                              
SN  - 9788125915324
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Vikas Publication House
KW  - Marketing
ER  -