Raju M. S.   <br/><br/>
Consumer behavior : concepts, applications and cases                                                                                               

 - New Delhi :  Vikas Publication House,  2018. 
 - 351 
<br/><br/><label>ISBN: </label>9788125915324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ