Kotler, Philip. <br/><br/>
Marketing management analysis planning implementation and control   

 - New Delhi :   Prentice Hall of India,   1997. 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT