Kotler Philip. <br/><br/>
Managementii 

 - Delhi :  Pearson Education,  1994 
 - 191. 
<br/><br/><label>ISBN: </label>9788131765760  
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658  / KOT