Chatterjee, B K. <br/><br/>
Marketing management : a finance emphasis  

 - 4th edition. 
 - Mumbai :  Jaico Publishing House,  1994 
 - 533. 
<br/><br/><label>ISBN: </label>817224875X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA