Kotler Philip.  <br/><br/>
Management-2 

 - 2nd edition. 
 - New Delhi :   Pearson   2011. 
 - 19-1.  
<br/><br/><label>ISBN: </label>978-81-317-6576-0  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Engineering,
<br/><br/><label>Dewey Class. No.: </label>658  / KOT