TY  - BOOK
AU  - Krishna , S. Jaya.
TI  - Effective ECRM : Practices and Perspectives  
SN  - 8131401723
U1  - 658.8/12 
PY  - 2006///
CY  - Hyderabad : 
PB  - ICFAI University Press , 
KW  - General management
ER  -