Clow, Kenneth E <br/><br/>
Integrated advertising promotion and marketing communications 

 - Delhi :  Pearson Education,  1994 
 - 638. 
<br/><br/><label>ISBN: </label>8178089610  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising public relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO