Keller, Kevin Lane  <br/><br/>
Strategic brand management : building, measuring and managing brand equity 

 - Delhi :  Pearson,  2015. 
 - 586 
<br/><br/><label>ISBN: </label>978 93 325 4220 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL