TY  - BOOK
AU  - Shah, Kruti 
AU  -  D'Souza, Alan
TI  - Advertising and promotions : an imc perspective
SN  - 978 007 008031 7
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - TMH Publication
KW  - Marketing
ER  -