Shah, Kruti  <br/><br/>
Advertising and promotions : an imc perspective 

 - New Delhi :  TMH Publication,  2011. 
 - 987 
<br/><br/><label>ISBN: </label>978 007 008031 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA