TY  - BOOK
AU  - Kapil, K. N. 
AU  -  Mukherjee, J.
TI  - Case studies in marketing
SN  - 978 81 317 5633 1
U1  - 658.835 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
ER  -