Ries Al  <br/><br/>
Marketing warfare 

 - New Delhi :  Tata Mc Graw Hill ,  2009. 
 - 216 
<br/><br/><label>ISBN: </label>007 0582459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659  / RIE