Gupta, A. S. <br/><br/>
Advertising and sales promotion : concepts and strategies 

 - Pune :  Everest Publication House,  2008. 
 - 407 
<br/><br/><label>ISBN: </label>81 7660 1535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82  / GUP