Kotler, Philip  <br/><br/>
Marketing for hospitality and tourism 

 - 3rd edition. 
 - New Delhi :  Pearson Education,  2007. 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality 
<br/><br/><label>Dewey Class. No.: </label>647.950  68  / KOT