Lee, Monle  <br/><br/>
Principle of advertising : a global perspective 

 - New Delhi :  Viva Books,  2003. 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.104  / LEE