Kotler, P.  <br/><br/>
Marketing management 

 - Delhi :  Pearson Education,  2004. 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT