Kotler Philip  <br/><br/>
Marketing management 14th ed. 

 - 14th edition 
 - New Delhi  :  Pearsion Education,  2013. 
 - 596 
<br/><br/><label>ISBN: </label>978-81-317-6716-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mechanical Mechatronics Engineering
<br/><br/><label>Dewey Class. No.: </label>658  / KOT