Strategic brand management : building, measuring and managing brand equity

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Material type: Text

TextPublication details: Delhi : Pearson, 2015.Description: 586ISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	C Z Patel Institute of Business and Management	658.827 KEL (Browse shelf(Opens below))		Available		03CZ05088

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Previous	658.82 GUP Advertising and sales promotion : concepts and strategies	658.82 GUP Advertising and sales promotion : concepts and strategies	658.82 GUP Advertising and sales promotion : concepts and strategies	658.827 KEL Strategic brand management : building, measuring and managing brand equity	658.834 2 SCH Consumer behavior	658.834 2 SCH Consumer behavior	658.834 2 SCH Consumer behavior	Next

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