The Charutar Vidya Mandal (CVM) University  
Online Public Access Catalogue

Marketing theory : evoltion and evaluation of schools of marketing thought (Record no. 92341)

MARC details
000 -LEADER
fixed length control field 00437nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241226s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354641206
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, J. N
245 #0 - TITLE STATEMENT
Title Marketing theory : evoltion and evaluation of schools of marketing thought
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 264
365 ## - TRADE PRICE
Price type code 769
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parvatiyar, A. Uslay, C.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
        C Z Patel College of Business and Management – MBA Programme C Z Patel College of Business and Management – MBA Programme 26/12/2024 Chirag Books Distributers,Vadodara, IN71 769.00   658.84 SHE 03CM00677 26/12/2024  

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