Advertising and sales promotion : concepts and strategies (Record no. 115774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241226s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81 7660 1535 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, A. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and sales promotion : concepts and strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Pune : |
| Name of publisher, distributor, etc | Everest Publication House, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 407 |
| 365 ## - TRADE PRICE | |
| Price type code | 275 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C Z Patel Institute of Business and Management | C Z Patel Institute of Business and Management | 26/12/2024 | Roopal Book Agency, IN516 | 275.00 | 658.82 GUP | 03CZ03707 | 26/12/2024 |